Supreme Craze

Supreme is a brand of Louis Vuitton. Supreme is receiving a lot of hype. Just like any other street wear brand Supreme is one such brand. It began in 1994 and its patrons were mostly young adults and those that belong to the skateboarding community.

 Initial prices were very affordable for the various products that were being produced. But Supreme, the label does not go into mass produce the stuff, only limited quantity of each product is produced and the prices slowly started to rise to the level it is now.

Any new trend usually gets an impetus because of celebrities. People look up to them for style. Sometimes what you do not pay attention to makes it very desirable. Supreme became the standard of swag.  Like the hip hop culture became mainstream.

 

Image Source : StockX

They follow an example of demand and supply. Supreme’s tactical strategy is to create limited access. In other brands the products is made available in online communities.  Supreme does not have a constant supply so the customers can shop whenever they want to.

Image Source : The-Collector

Supreme is very impressive and has a collection of hoodies, jackets, t-shirts. At the sale the few first in collect what they like and the rest are left to buy what they can get their hands on. They can go with caps, socks, boxer shorts, and branded winter sled etc.

There is so much loyalty among the buyers they wait for hours just to get their hands on technology, etc. They have street wear labels, fashion brands and a label for skaters.  It is arranged in the open store which has space for you to skate on a board.